Simon Beresford

Launch of The Macallan Harmony III whisky collaboration with Stella and Mary McCartney at The Rosewood Hotel, London.

Creative Direction: Simon Beresford

Production Design: Simon Beresford

I was asked to create a high-profile activation to coincide with Frieze art fair in London. The ambitious design was audacious and was a complex build avoiding disturbing the daily operations of The 5-star Rosewood Hotel in Holborn, London.

My creative approach was to study the brand values of both The Macallan and the McCartney sisters, alongside the global toolkit, to establish a creative narrative and feed this into the initial design.

The design was split into the Amber Meadow, a tranquil space reflecting the connection both The Macallan and The McCartneys shared with Speyside in Scotland. The second space was where guests sampled the whisky, in The Terrace.

My original concept art showcased the creative intent of the activation and was redesigned to v2 after an initial meeting with the hotel’s senior management to allow movement of vehicles and so that operational requirements could be maintained.

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Photos: ©Sander Stoepker

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Producer: Richard King

Meta-Design/The Manual London

Photos: ©Sander Stoepker

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Art Direction: Andrew Gates

Studio of Art and Commerce

Creative Direction : Simon Beresford

Production Design: Simon Beresford

Art Director: Andrew Gates

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Photos: ©Sander Stoepker

Annual leadership conference for Wagamama

Creative Direction: Simon Beresford.

Set design, screen content design, screen content direction: Simon Beresford

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Photos: ©Sander Stoepker

Annual leadership conference for Wagamama

Creative Direction: Simon Beresford.

Set design, screen content design, screen content direction: Simon Beresford

Creative Direction - Simon Beresford

Live environment at Berlin Tempelhof airport for pan-European conference for employees and major clients.

Annual leadership conference for Wagamama

Creative Direction: Simon Beresford.

Set design, screen content design, screen content direction: Simon Beresford

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Photos: ©Sander Stoepker

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Annual leadership conference for Wagamama

Creative Direction: Simon Beresford

Set design, screen content design, screen content direction: Simon Beresford

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Photos: ©Sander Stoepker

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Photos: ©Sander Stoepker

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Screen Content Direction: Simon Beresford

Creative Direction: Simon Beresford

Production Design: Simon Beresford

Art Direction: Andrew Gates

Production Design: Simon Beresford

Creative Direction : Simon Beresford

Production Design: Simon Beresford